Repeat visitors
New research commissioned by Visit Florida shows that Florida continues to enjoy a very high repeat visitor rate,
this year measuring 92 percent among domestic visitors. From a survey of 465 domestic visitors to Florida in the previous 12 months, conducted in February 2005, we see that 41.9 percent had a prior vacation in Florida within the 12 months preceding the most recent trip. Another 17.2 percent could be called lapsed visitors, as their last vacation in Florida was 1-3 years prior to their current vacation. Only 7.6 percent reported that they had never been to Florida on vacation before this recent vacation. Enjoying a strong customer franchise is great but it also presents a stronger challenge of how to grow the market.
Posted on 12 April 2005
